We might assume lawyers can write based on the intelligence and education needed to complete law school and pass the bar. But for all their brains, lawyers have a reputation for being terrible writers. And they might not even realize it. How does a person go through seven years of university and come out the… More
Graphic design and marketing for law firms.
GDQ creates comprehensive online presences for the legal industry. We think beyond your dot-com and offer a strategic, holistic approach to your firm's brand. Your law firm gets considered graphic design; online, and everywhere else.
Your clients are online. Are you?
Gone are the days when you could put up your website and call it a day. The landscape for law firm marketing has changed significantly, and savvy firms are the ones who adapt. Your clients are online, and many firms have been slow to shift their marketing to this new reality.
Professional websites require ongoing attention. Fifteen years ago your nephew could throw something together and everyone was thrilled. Today’s websites run on content management systems like WordPress. They’re vulnerable to hacking. Just properly maintaining your website has become more involved.
Think beyond the dot-com.
Of course your website is essential: it’s the foundation of every firm’s marketing. Your clients aren’t just looking at you on your website. SEO has replaced the Yellow Pages as the way clients seek you out. Social media websites have created new opportunities for smart brands to interact with their audience before there’s a critical need.
In the meantime, you have a firm to run. Managing your firm’s brand and marketing internally is a waste of firm resources. How many billable hours are you willing to devote to writing social media posts?
Your law firm needs a partner that understands the big-picture. A partner that advises you on relevant industry trends and skips over the short-lived fads.
You practice the law. Let GDQ make you look great doing it.
Areas of Practice
Search Engine Optimization
- Technical Search Engine Optimization
- Local Search Optimization
- Search Engine Marketing
Social Media Management for Law Firms
- Account management
- Social Media Marketing
- Flighted Social Campaigns
We’ve been doing competitive audits for our clients as a matter of good practice. It involves looking at your law firm’s closest competitors, making assessments, and looking for trends and opportunities. It’s an excellent way to look at the marketplace like a prospective client.
So early in 2022, we decided to do it on a much bigger scale. We built a list of over 80 law firms in Alberta and started digging for data on them. We’ve compiled all the data into a big spreadsheet and went to work on it. This is the result.