Journal

Every brand is on social media these days. It’s pretty much a no-brainer for modern marketing. But just doing social media marketing isn’t necessarily enough. Because everybody is doing it, you have to think about how you can differentiate yourself from the pack. What can you do on social media to make yourself stand out… More

As a lawyer, one of the very first impressions you make with potential clients is through your attorney portrait. With this photograph, you have the opportunity to convey a particular image of who you are and how you want to be perceived. A good portrait can make you seem friendly, reputable, and trustworthy. On the… More

When you first learn how powerful a digital marketing tool SEO (search engine optimization) is, it seems like a no-brainer to use SEO principles on every web page you publish. After all, this is one of the best ways to get users to your website, increasing awareness of your firm and growing your potential customer… More

There’s no doubt that Instagram is an essential marketing channel these days, with over a billion people using it every month and 81% of people using it to research products and services. But while Instagram may be engaging, visual, and fun, it’s still important to be strategic about your Instagram marketing to harness the platform’s… More

We might assume lawyers can write based on the intelligence and education needed to complete law school and pass the bar. But for all their brains, lawyers have a reputation for being terrible writers. And they might not even realize it. How does a person go through seven years of university and come out the… More

We’ve been doing competitive audits for our clients as a matter of good practice. It involves looking at your law firm’s closest competitors, making assessments, and looking for trends and opportunities. It’s an excellent way to look at the marketplace like a prospective client.

So early in 2022, we decided to do it on a much bigger scale. We built a list of over 80 law firms in Alberta and started digging for data on them. We’ve compiled all the data into a big spreadsheet and went to work on it. This is the result.

Ideally, a logo should serve as a timeless representation of a brand, distilling what the company does, its goals, and morals into a single, relatively simple image.

Some of the most memorable logos globally came at a high cost when judged purely by the end result. However, that’s precisely why those logos prove so special. Months of effort go into ensuring everything is perfect, and these simple images go on to define what a brand is all about.

In today’s dynamic business world, most law firms are online and using social media to market their services. This social media craze among businesses comes from millions of customers using social media daily. Through social media, companies have built their brands locally and globally. Your social media profile is an often overlooked brand touchpoint for… More

You may put significant effort into ensuring that your team is the best in their field. You may also continually look at ways to improve your service offering. Have you considered how you use brand touchpoints to engage with potential and current customers? Do you truly understand the importance of brand touchpoints for your law… More