Journal

What’s in a name? Well, when it comes to law firm names, quite a bit. Your law firm’s name is its first impression, its identity, and the core of its brand, all of which have a huge impact on a law firm’s success and business. For the best possible results, try following these eight criteria… More

If you think about what makes up your law firm, a few things might come to mind. Your history. Your values. Your mission. But nothing defines your organization as much as the people who comprise it. There’s no denying it; a law firm is only as good as the professionals practicing in it. A strong… More

Great law firm marketing Lawyers tend to be very good at many things, but law firm marketing isn’t always one of them. While you may believe that your firm has more important things to worry about, you won’t be able to achieve any of your business goals without people knowing who you are. Marketing is… More

For some companies in certain industries, building a lovable brand is a given, something that may even come easily. Diaper companies, for example, know from the get-go that lovability will be critical to their marketing. But law firms don’t always think about being loved as important to their branding. On the contrary, law firms are… More

Traditional logo design valued simple, easily reproducible designs. Complex printing processes were expensive, and your logo needed to be reproduced accurately and cheaply. The partners at most law firms will not-so-fondly recall the days of faxes and Yellow Page ads. In recent years an increased reliance on screens and cheaper, full-colour printing allowed more complex,… More

Being a law firm on social media can resemble a Goldilocks situation. You don’t want to be too formal, but you can’t be too casual, either. You don’t want to bore your audience, but you also can’t share every dirty detail of the cases you’re working on. So how does a law firm navigate social… More

The blogosphere has dominated the internet for years. All manner of people have tried their hand at blogging, but only a few have stuck. As such, they have risked missing out on the incredible benefits blogging has to offer. Many lawyers have been hesitant to try their hand at law firm blogging. Some don’t consider… More

Today we’ll look at the things you could do to develop an online marketing plan for your law firm. Online marketing is essential for any business, especially now that people spend more time online than ever before. An effective digital marketing strategy can increase engagement, generate more leads, and increase revenue. It’s no less important… More

Many of us have a pretty good idea of what social media entails; over 25 million Canadians use social networking websites, so you’re probably a social user too. However, even avid users can have trouble anticipating the return for professional firms on social. And if you’re running a B2B firm, the reasons for your firm… More

What does it mean to rebrand? A rebrand is a comprehensive project that examines your organization, its desired position in the marketplace, and creates the tools to get you there. It’s thoughtfully setting the tone and attitude that your firm will use to communicate, thereby changing how your organization is perceived. When done correctly, rebranding… More