Journal

Traditional logo design valued simple, easily reproducible designs. Complex printing processes were expensive, and your logo needed to be reproduced accurately and cheaply. The partners at most law firms will not-so-fondly recall the days of faxes and Yellow Page ads. In recent years an increased reliance on screens and cheaper, full-colour printing allowed more complex,… More

Being a law firm on social media can resemble a Goldilocks situation. You don’t want to be too formal, but you can’t be too casual, either. You don’t want to bore your audience, but you also can’t share every dirty detail of the cases you’re working on. So how does a law firm navigate social… More

The blogosphere has dominated the internet for years. All manner of people have tried their hand at blogging, but only a few have stuck. As such, they have risked missing out on the incredible benefits blogging has to offer. Many lawyers have been hesitant to try their hand at law firm blogging. Some don’t consider… More

Today we’ll look at the things you could do to develop an online marketing plan for your law firm. Online marketing is essential for any business, especially now that people spend more time online than ever before. An effective digital marketing strategy can increase engagement, generate more leads, and increase revenue. It’s no less important… More

Many of us have a pretty good idea of what social media entails; over 25 million Canadians use social networking websites, so you’re probably a social user too. However, even avid users can have trouble anticipating the return for professional firms on social. And if you’re running a B2B firm, the reasons for your firm… More

What does it mean to rebrand? A rebrand is a comprehensive project that examines your organization, its desired position in the marketplace, and creates the tools to get you there. It’s thoughtfully setting the tone and attitude that your firm will use to communicate, thereby changing how your organization is perceived. When done correctly, rebranding… More

Noticing that your website got hacked is perhaps one of the most frustrating experiences you’ll encounter in online marketing. Website hacking is a real thing, and the reasons for it happening are multiple, ranging from black-hat SEO to ransom. Here’s what to do immediately after you discover your website got hacked. Why Would Someone Hack… More

Whatever your industry, social media is an essential part of marketing your business and brand to audiences. And to build and maintain an effective online presence (not to mention winning new clients and keeping existing clients interested), you need an active social media strategy––and a little outside-the-box thinking. If you are looking to start fresh… More

Your professional firm has just launched its new website. It’s incredible. The design is elegant, the writing is compelling, and the staff headshots look amazing—time to get back to business. This is one more place where professionals get separated from the amateurs. When the website is complete, the rookie calls it a day and the… More

“How much does a website cost?” This is one of the most commonly asked questions we get. It makes sense, too; professional website design is a complicated thing, and a lot of the work involved is a mystery to the lay-person. Asking “how much does a website cost?” is a lot like asking, “how much… More