Journal

Many of us have a pretty good idea of what social media entails; over 25 million Canadians use social networking websites, so you’re probably a social user too. However, even avid users can have trouble anticipating the return for professional firms on social. And if you’re running a B2B firm, the reasons for your firm… More

What does it mean to rebrand? A rebrand is a comprehensive project that examines your organization, its desired position in the marketplace, and creates the tools to get you there. It’s thoughtfully setting the tone and attitude that your firm will use to communicate, thereby changing how your organization is perceived. When done correctly, rebranding… More

Noticing that your website got hacked is perhaps one of the most frustrating experiences you’ll encounter in online marketing. Website hacking is a real thing, and the reasons for it happening are multiple, ranging from black-hat SEO to ransom. Here’s what to do immediately after you discover your website got hacked. Why Would Someone Hack… More

Whatever your industry, social media is an essential part of marketing your business and brand to audiences. And to build and maintain an effective online presence (not to mention winning new clients and keeping existing clients interested), you need an active social media strategy––and a little outside-the-box thinking. If you are looking to start fresh… More

Your professional firm has just launched its new website. It’s incredible. The design is elegant, the writing is compelling, and the staff headshots look amazing—time to get back to business. This is one more place where professionals get separated from the amateurs. When the website is complete, the rookie calls it a day and the… More

“How much does a website cost?” This is one of the most commonly asked questions we get. It makes sense, too; professional website design is a complicated thing, and a lot of the work involved is a mystery to the lay-person. Asking “how much does a website cost?” is a lot like asking, “how much… More

If your company is looking to use social media marketing to grow your business, you may find yourself wondering about follower count. How many followers should you have? How important is it to have a lot of followers? And where does one get followers, anyway? You might have heard about the possibility of buying social… More