The evolution of the firm.

Law firms tend to evolve given enough time. Partners come and go, the nature of the practice changes, and the specific environment doesn’t remain static. These events gently pressure the brand identity, which needs to evolve in response.

Understanding the audience.

GDQ started with an extensive research phase. We looked at industry trends and how the competition’s positioning. How should the firm fit into this landscape?

We designed a new identity system that provides the firm with some additional resiliency. For clients, the goal was assurance. Confidence that this firm has the necessary experience to handle the most challenging criminal defence cases.

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